Trina Trends — The Beauty Entrepreneur by Latrina Belt

Issue No. 01 — December 2025 · Beauty · Business · Belief

From a vision to a global brand. Latrina Belt — founder of Rawchic and XOscent — shares the unfiltered playbook for launching a beauty business that lasts.

Rawchic · XOscent · Private Label · 1,000+ Manufacturers · Wholesale · Launch Your Brand · Rawchic · XOscent · Private Label · 1,000+ Manufacturers · Wholesale · Launch Your Brand · Rawchic · XOscent · Private Label · 1,000+ Manufacturers · Wholesale · Launch Your Brand · Rawchic · XOscent · Private Label · 1,000+ Manufacturers · Wholesale · Launch Your Brand · 
"Built with love, scaled with strength, led by faith."

Latrina Belt is the founder of two beauty companies — Rawchic, a bold cosmetics line, and XOscent, an indie fragrance house — and a magazine-recognized voice on what it actually takes to build a beauty brand from scratch. After years navigating private-label suppliers, wholesalers, manufacturers and launches that didn't make it past month two — she's distilled the system into a book and a course so the next generation of beauty founders can skip the painful detours.

Brand: RawchicBrand: XOscentOrigin: Los Angeles
Latrina Belt, founder of Rawchic and XOscent — photographed for XOscent

Photographed for XOscent

Rawchic brand logo

A gallery of covers.

One enduring headline.

31 editions · tap to enlarge

Vol. I — Editorial Red — Love, Strength, Faith

Vol. I

Editorial Red

Vol. II — White on Red — Love, Strength, Faith

Vol. II

White on Red

Vol. III — Studio Grey — Love, Strength, Faith

Vol. III

Studio Grey

Vol. IV — Lavender — Love, Strength, Faith

Vol. IV

Lavender

Vol. V — Silk Lilac — Love, Strength, Faith

Vol. V

Silk Lilac

Vol. VI — Crimson — Love, Strength, Faith

Vol. VI

Crimson

Vol. VII — Onyx — Love, Strength, Faith

Vol. VII

Onyx

Vol. VIII — Lilac Suit — Love, Strength, Faith

Vol. VIII

Lilac Suit

Vol. IX — Scarlet — Love, Strength, Faith

Vol. IX

Scarlet

Vol. X — Noir Satin — Love, Strength, Faith

Vol. X

Noir Satin

Vol. XI — Lilac Silk — Love, Strength, Faith

Vol. XI

Lilac Silk

Vol. XII — Onyx & Chain — Love, Strength, Faith

Vol. XII

Onyx & Chain

Vol. XIII — Scarlet Pleat — Love, Strength, Faith

Vol. XIII

Scarlet Pleat

Vol. XIV — Hoop & Red — Love, Strength, Faith

Vol. XIV

Hoop & Red

Vol. XV — Black Satin — Love, Strength, Faith

Vol. XV

Black Satin

Vol. XVI — Noir Blazer — Love, Strength, Faith

Vol. XVI

Noir Blazer

Summer Edition — Tropical Gold — Love, Strength, Faith

Summer Edition

Tropical Gold

Vol. XVII — Crimson Pleat — Love, Strength, Faith

Vol. XVII

Crimson Pleat

Vol. XVIII — Black Leather — Love, Strength, Faith

Vol. XVIII

Black Leather

Vol. XIX — Lavender Silk — Love, Strength, Faith

Vol. XIX

Lavender Silk

Vol. XX — Gold & Crimson — Love, Strength, Faith

Vol. XX

Gold & Crimson

Vol. XXI — Emerald · Bold — Love, Strength, Faith

Vol. XXI

Emerald · Bold

Summer Edition II — Snow Cone Green — Love, Strength, Faith

Summer Edition II

Snow Cone Green

Vol. XXII — Tangerine — Love, Strength, Faith

Vol. XXII

Tangerine

Vol. XXIII — Choose You — Love, Strength, Faith

Vol. XXIII

Choose You

Vol. XXIV — The Power Issue — Love, Strength, Faith

Vol. XXIV

The Power Issue

Vol. XXV — Own Your Power — Love, Strength, Faith

Vol. XXV

Own Your Power

Vol. XXVI — Emerald Satin — Love, Strength, Faith

Vol. XXVI

Emerald Satin

Vol. XXVII — Own Your Story — Love, Strength, Faith

Vol. XXVII

Own Your Story

Daily · Issue 32 — The News Magazine — Love, Strength, Faith

Daily · Issue 32

The News Magazine

Daily — Editorial Grey — Love, Strength, Faith

Daily

Editorial Grey

Trina Trends Press

The Books.

Two volumes. One playbook.

Vol. I shows you how to build the business. Vol. II hands you the manufacturers to actually build the product.

Vol. I — How to Become a Beauty Entrepreneur.
Vol. I$49

How to Become a Beauty Entrepreneur.

A no-fluff, behind-the-counter blueprint for launching, manufacturing and scaling a beauty brand — written for the founder who's ready to stop guessing and start shipping.

  • 01Sourcing private label that doesn't look private label
  • 02Negotiating with wholesalers & manufacturers
  • 03Pricing, margins, and the math founders skip
  • 04Story-first launch playbooks
Reserve Vol. I · $49
Vol. II — Beauty Manufacturers 1,000+ Strong.
Vol. II$49

Beauty Manufacturers 1,000+ Strong.

The little black book of beauty manufacturing. Thousands of vetted suppliers across cosmetics, skincare, fragrance and haircare — categorized, contactable, and ready to quote.

  • 011,000+ vetted manufacturers across categories
  • 02Direct contact lines, not gatekept reps
  • 03MOQ ranges, lead times and price tiers
  • 04How to vet a factory before you wire a dime
Reserve Vol. II · $49

Bundle Offer

Two Volumes, One Drop.

Vol. I + Vol. II — the founder's manual plus the manufacturers directory, shipped together.

Self-Paced

The Course.

The full playbook, condensed into one course.

$199one-time payment
01

Inside Private Label

How private label really works — and how to make it look like yours alone.

Module
02

Wholesalers Decoded

Where to find them, how to vet them, what to never accept.

Module
03

Manufacturers — 1,000 Strong

Your private list of 1,000 vetted manufacturers across categories.

Module
04

The Launch Checklist

A printable, step-by-step checklist for opening day to day 90.

Module
05

Step-by-Step Tutorial

Video walkthrough of building a beauty business from scratch.

Module

Enroll Now

Save your seat. Get instant access to the manufacturers list, checklist and video tutorial.

You'll receive an email confirmation. Payment instructions follow.

1:1 Coaching with Latrina Belt

Launch your beauty business,

on the line with the founder.

Private coaching for founders building real products. Strategy, sourcing, private label and custom beauty consultation — straight from someone who's done it twice.

01

Launch Strategy

Position, price and ship your first product line — without the rookie mistakes.

02

Private Label

Identify the right partners, negotiate MOQs, and brand a private-label product as yours.

03

Custom Beauty Products

Formula direction, packaging, fragrance and finishing for a fully custom product line.

04

Manufacturer Vetting

Pre-qualify factories from the 1,000+ directory before you commit a dollar.

Hourly Session

60 min

$272per hour

A focused, single-hour consultation. Bring one specific challenge — leave with a plan.

Book Hourly Session · $272

Deep-Dive Session

2 hrs · minimum

Most Booked
$544two-hour minimum

The deep work session. Map your product, your private label, your launch — end-to-end.

Book Deep-Dive Session · $544
2

Brands Founded

1K+

Manufacturers

3

Magazine Covers

Woman of the Year

Award

The Complete Bundle

Everything.
One price.

Both books — How to Become a Beauty Entrepreneur and Beauty Manufacturers — plus the full course. The complete blueprint, the directory, and the classroom in one drop.

Vol. IHow to Become a Beauty Entrepreneur
$49
Vol. IIBeauty Manufacturers · 1,000+ Suppliers
$49
Course5-Module Step-by-Step Video Tutorial
$199

Limited Bundle Price

$299

Books + Course · one-time payment, lifetime access.

Vol. IHow to Become a Beauty Entrepreneur$49
Vol. IIBeauty Manufacturers · 1,000+ Suppliers$49
Course5-Module Step-by-Step Video Tutorial$199
Reserve the Complete Bundle

As Featured In

On covers.

In conversations. On record.

Recognized by editorial publications as a Woman of the Year and a defining voice in modern beauty entrepreneurship.

Trina Trends — Editorial Red cover — Beauty Entrepreneur
Trina Trends — White on Red cover — Woman of the Year
Beauty EntrepreneurTrina Trends
Woman of the YearThe Daily
Founder · RawchicFeatured
Founder · XOscentFeatured
Latrina Belt — founder portrait, photographed for XOscent

Photographed for XOscent

Woman of the Year · The Daily · Beauty Entrepreneur · Founder · Rawchic · Founder · XOscent · Woman of the Year · The Daily · Beauty Entrepreneur · Founder · Rawchic · Founder · XOscent · Woman of the Year · The Daily · Beauty Entrepreneur · Founder · Rawchic · Founder · XOscent · Woman of the Year · The Daily · Beauty Entrepreneur · Founder · Rawchic · Founder · XOscent · 

The List

Be first in line.

Drops, course updates, manufacturer alerts, and behind-the-scenes from the book — straight to your inbox. No spam, ever.

Contact

Let's talk beauty business.

For press inquiries, partnerships, and course questions — reach out directly.

Latrina Belt

Founder, Rawchic & XOscent

Rawchic brand logo